OUR STORY
The Organised Mums
The Organised Mums wasn’t born from a business plan. It was born from two mums having the same conversation over and over again.
“I’m exhausted.”
“I forgot to pick that up.”
“I’ve double-booked myself again.”
“I completely forgot it was inset day.”
“I was meant to buy the birthday present days ago.”
Every evening we’d find ourselves talking about the same thing. The endless mental juggling that came with motherhood. The constant remembering, planning, organising, anticipating, and carrying what felt like an invisible to-do list that never seemed to end.
We realised something… It wasn’t that we weren’t organised. It was that we were trying to carry an impossible amount of information in our heads every single day.
Like so many mothers, we were the family diary, the meal planner, the appointment book, the social secretary, the school administrator, the shopping list, the memory keeper, and the person everyone relied on. It was no wonder we felt overwhelmed.
So one evening, instead of talking about the problem, we decided to create a solution.
That was the beginning of The Organised Mums.
We started by designing The Mum Planner - not as another planner, but as the planner we wished we’d had as mums. One that truly understood the way we think. One that anticipated the things we needed to remember before we even thought of them. A planner that wasn’t just somewhere to write things down, but a complete system to help lighten the mental load of motherhood.
When we began sharing our journey online, thousands of mothers resonated with what we were saying. That’s when we realised we weren’t building a single product. We were building a brand.
Our Mission
The Organised Mums is on a mission to become the go-to lifestyle and organisation brand for motherhood. From pregnancy to the school years and beyond, we’re creating beautifully designed products that help mothers navigate every stage of their journey with greater clarity, structure and style.
Since launching, our products have supported thousands of mothers and have found homes in more than 15 countries around the world. But this is only the beginning.
Our vision has always been bigger than planners. We believe mothers deserve thoughtfully designed products that genuinely support the realities of modern motherhood, and we’re committed to creating products that help with this.
MEET THE TEAM
Dami Adenuga, C0-founder
Mother to six-year-old Bella, Dami is the engine that keeps The Organised Mums moving.
She leads the business operations, finance, growth strategy, partnerships, and events, ensuring every idea becomes a reality. Always thinking three steps ahead, she’s the practical thinker behind the scenes - bringing structure, logic, and organisation to every part of the business.
Whether she’s managing operations, building new opportunities, or solving the next challenge, Dami is passionate about creating a business that can make a meaningful difference in the lives of mothers.
MEET THE TEAM